What are the four 4 types of branding strategies?

The four main types of branding strategies are:

1. Product Branding:
   • Definition: This strategy focuses on branding individual products separately from the company brand.
   • Example: Procter & Gamble brands each of its products, like Tide, Pampers, and Gillette, separately.
2. Corporate Branding:
   • Definition: This strategy involves using the company’s name as a brand. The brand name and the company name are the same.
   • Example: IBM, Apple, and Google use their corporate name as the brand name for all their products and services.
3. Service Branding:
   • Definition: This strategy is used for branding services rather than physical products, focusing on building a strong reputation for the quality and reliability of the service.
   • Example: Companies like Uber and FedEx are known for their service branding, emphasizing their service quality and reliability.
4. Personal Branding:
   • Definition: This strategy is used to brand individuals instead of companies or products. It involves promoting a person’s skills, personality, and experience as a brand.
   • Example: Celebrities like Oprah Winfrey and professional figures like Gary Vaynerchuk utilize personal branding to promote their careers and ventures.

Each of these brand strategies serves different purposes and can be utilized based on the specific goals and market positioning of a company or individual.