TRIPD Case Study

One-Stop Travel Planning Web App A UI/UX Case Study by The IDEOHOLICS Design Studio.

Project’s Overview

TRIPD is a comprehensive travel planning web application that goes beyond standard booking services. Unlike conventional platforms that require users to juggle multiple tabs for flights, hotels, and itineraries, TRIPD centralizes everything, from group collaboration to on-the-spot itinerary building, within a single digital space.

When the TRIPD team approached us, they had a clear vision but an unpolished product. They needed a UI/UX revamp that would make their innovative travel solution more intuitive, engaging, and scalable. That’s where The IDEOHOLICS Design Studio stepped in.

Problem Statement

• Existing travel booking platforms are fragmented.

• Users have to Switch between apps or tabs to book tickets, compare stays, and build itineraries.
• Communicate travel plans via external messaging apps.
• Manage decisions manually when traveling in groups.

TRIPD's Solution

TRIPD aimed to solve all of the above with a unified platform, but their early prototype lacked:

• Visual consistency
• Clear user flow
• Group collaboration mechanics
• A cohesive design system

Key Objectives:

• Modernize UI: We aimed to give TRIPD a visually appealing, clean, and cohesive interface that matches the expectations of modern digital users, especially millennial and Gen Z travelers.

• Streamline Group Travel UX: We restructured the experience to simplify how users plan trips with friends, reducing friction in group creation, voting, and itinerary building.

• Unify Travel Tools: Instead of juggling multiple apps or websites, we designed TRIPD to offer hotel booking, ticket purchasing, and collaborative planning in one seamless flow.

• Enable Real-Time Collaboration: Features like shared Wishlist, live itinerary editing, and group chat were crafted to ensure every group member stays informed and involved—no more endless back-and-forth messages.

Design Process Overview

1. Discovery & Research
2. IA & User Flows
3. Wireframes & Prototyping
4. Visual Language

Discovery & Research

We began by analyzing user pain points with existing travel platforms and identifying what sets TRIPD apart. Through competitive benchmarking, we defined visual standards and uncovered UX gaps in the market. Key insights revealed that 75% of travel planning is collaborative, yet most users find group itinerary planning to be chaotic, highlighting a strong need for transparency and shared access throughout the planning process.

Visual Language

The new visual direction embraced a clean, youthful, and intuitive aesthetic, featuring soft gradients paired with bold accents to enhance CTA visibility. A modern sans-serif typeface was used for improved readability, while custom iconography supported intuitive interactions throughout the interface. Key highlights of the design system included modular cards for hotels and flights, consistent input fields and CTAs, and a group-focused experience with avatars and a badging system.

Group Itinerary Planning

TRIPD allows users to create or join a travel group where all members can actively participate in shaping the trip. From selecting destinations and adding activities to finalizing schedules, every detail of the itinerary is built collaboratively.

All updates are visible in real-time, so whether someone suggests a new activity or changes the timing of a plan, the entire group stays aligned. No more scattered chats or confusion, just a transparent, shared planning space designed for seamless coordination.

Interactive Wishlist

TRIPD makes decision-making easy with a shared Wishlist where each group member can add suggestions, be it destinations, hotels, activities, or restaurants.

All contributions appear in one organized view, and members can upvote their preferred options. This democratic approach simplifies planning and ensures that everyone’s voice is heard before finalizing the itinerary.

Seamless Booking

TRIPD streamlines the travel process by allowing users to book hotels and tickets directly within the platform, no external redirects or third-party sites involved.

The integrated booking experience is smooth, intuitive, and connected to the group itinerary, ensuring that confirmations and updates are automatically visible to all group members.

Live-Synced Itinerary

TRIPD ensures that any updates made to the itinerary, whether it's adjusting timing, adding a new activity, or modifying a booking, are instantly reflected for all group members.

This real-time sync eliminates confusion, keeps everyone aligned, and brings full transparency to shared travel plans, no matter where your co-travelers are.

Project’s Impact

The visual interface was carefully crafted to align with the expectations and preferences of the target audience, ensuring an experience that felt both familiar and engaging. Clarity in user flows was significantly enhanced, particularly within the group planning journey, making it easier for users to collaborate and navigate shared travel experiences. A robust and scalable design system was developed to support future updates and feature expansions, promoting consistency across the platform. The final design received positive feedback from the client, especially for its usability and clean, modern aesthetics.

Conclusion

TRIPD isn’t just another travel platform—it’s a social and collaborative travel planner. Our redesign helped transform a raw vision into a user-centered, engaging product ready for launch. With its unique community-driven approach to travel planning, TRIPD is well-positioned to disrupt the space.

At The IDEOHOLICS, we believe great design is not just about how it looks, but how it works. And TRIPD now works beautifully.

Let’s Create Something Extraordinary Together.

• We love turning bold ideas into meaningful digital experiences.
• Whether you have a project in mind or just want to explore.
• possibilities, we’re always open to a great conversation.
• Let’s build something that makes an impact.