A U shaped, yellow coloured tilak applied using sandalwood paste, which further extends towards nose represents the lotus feet of Lord Vishnu. Wet kumkum is used to form a line in the center which represents devotion and presence of Lakshmi. Followers of Lord Vishnu apply this tilak which is not only a religious symbol, but also the paste of sandalwood is known for its cooling effect and curing headaches. Kumkum tilak is a pure form of natural resources which destroys excess heat in system, the red colour balances energy by omitting negative frequencies and helps one to have a calm and relaxed persona. Depending on the type of Gods they worship, there are variety of tilak (Hindi) or tilak (Sanskrit) in Hindu culture.
The idea to use the form of the “U” shaped tilak to represent the state of Uttarakhand as part of the “Incredible India” campaign, came out as being the first initial letter of the state, along with its strong symbolic impact of being the religious center of the country.