Rebranding the first Indian National Channel Identity to align with the modern audience.
The iconic Doordarshan Logo was designed by Devashis Bhattacharya, the then student at NID. The channel began modestly as an experimental broadcaster in Delhi on 14 September 1959, with a small transmitter and a makeshift studio. Regular daily transmission started in 1965 as part of All India Radio, with a five-minute news bulletin read by Pratima Puri. … In 1982, Doordarshan became a national broadcaster.
This was the only channel available to the indian audience for a long time until the cable television came in. Gradually, Doordarshan began losing its charm in the midst of modern channels and content. There has been a need for Doordarshan to refresh its identity and bring back the nostalgia to the indian audience. Here is the identity I propose for Doordarshan which retains the symbolism and identity of the original logo, yet brings forth a freshness to it.
November 22, 2018