The iconic Doordarshan Logo was designed by Devashis Bhattacharya, the then student at NID. The channel began modestly as an experimental broadcaster in Delhi on 14 September 1959, with a small transmitter and a makeshift studio. Regular daily transmission started in 1965 as part of All India Radio, with a five-minute news bulletin read by Pratima Puri. … In 1982, Doordarshan became a national broadcaster.

This was the only channel available to the indian audience for a long time until the cable television came in. Gradually, Doordarshan began losing its charm in the midst of modern channels and content. There has been a need for Doordarshan to refresh its identity and bring back the nostalgia to the indian audience. Here is the identity I propose for Doordarshan which retains the symbolism and identity of the original logo, yet brings forth a freshness to it.