Brand personality refers to the human-like characteristics and traits that a brand is attributed with, which helps shape its image and perception in the minds of consumers. It involves associating human personality traits, values, emotions, and behaviours with a brand to create a relatable and emotional connection with consumers. To figure out which brand archetype […]

Brand personality refers to the set of human characteristics and traits that are attributed to a brand. It is the unique and distinctive persona that a brand embodies and communicates to its audience. Similar to how individuals have personality traits that shape their behavior, beliefs, and style, brand personality helps establish a brand’s identity and […]

In today’s competitive business landscape, creating a strong and impactful brand identity is essential for success. However, before diving headfirst into logo design and visual elements, it’s crucial to establish a solid brand strategy. A brand strategy lays the foundation for a brand’s identity, shaping its core values, messaging, and market positioning. In this blog […]

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Ideoholics is a Creative Services Agency committed to solving business problems through Branding, Communication Design, Product design and development for Mobile and Web Applications.