Welcome to our portfolio case study featuring PARAG – PRAS, a strategic alliance poised to revolutionize the railway industry in India. Our collaboration focuses on harnessing the combined expertise of PRAS and PARAG to create cutting-edge door systems that redefine safety, efficiency, and design excellence in railway transportation.

Client Background: PARAG and PRAS are renowned for their expertise in door system creation and railway technology, respectively. With a shared vision of transforming the railway experience in India, they joined forces to introduce innovative solutions that elevate safety standards and passenger comfort.

Project Scope: Our collaboration with PARAG – PRAS involved the development of a comprehensive brand identity, along with the design of brochures and catalogues to showcase their revolutionary door systems. The goal was to create a cohesive brand identity and marketing collateral that reflects the alliance’s commitment to innovation and excellence.

Brand Identity Creation: Drawing inspiration from the alliance’s core values of innovation, technology, and collaboration, we developed a brand identity that embodies these principles. The logo design features modern typography and a dynamic symbol, representing the seamless integration of PRAS and PARAG’s expertise. The color palette reflects professionalism, reliability, and innovation, while the typography conveys clarity and sophistication.

Brochures and Catalogue Designs: To effectively communicate the features and benefits of PARAG – PRAS’s door systems, we designed visually compelling brochures and catalogues. These marketing collateral pieces showcase the alliance’s innovative technology, seamless design, and impeccable manufacturing standards. Through captivating imagery, informative content, and intuitive layouts, the brochures and catalogues serve as powerful sales tools to educate and engage potential customers and stakeholders.