Welcome to our portfolio case study featuring KTPL and our collaboration on the creation of the brand for their portable X-ray machine, Celerix. Let’s explore the details of this exciting project:

Client Background: KTPL is a leading manufacturer of medical equipment, dedicated to innovation and excellence in the healthcare industry. With a focus on providing cutting-edge solutions, KTPL sought to introduce a new portable X-ray machine to the market under the brand name Celerix.

Project Scope: Our collaboration with KTPL involved the development of the brand identity for Celerix, along with the creation of brand strategy guidelines, brand identity guidelines, and 3D product visualization renders.

Brand Identity Creation: Drawing inspiration from Celerix’s core attributes of speed, agility, and efficiency, we developed a brand identity that reflects these qualities. The logo design features sleek lines and a modern aesthetic, symbolizing innovation and advancement in medical technology. The color palette was carefully selected to convey trust, reliability, and professionalism, while the typography exudes clarity and sophistication.

Brand Strategy Guidelines Document: To ensure consistency and alignment in Celerix’s brand communication efforts, we developed comprehensive brand strategy guidelines. This document outlines the brand’s positioning, target audience, messaging pillars, tone of voice, and key brand attributes. It serves as a roadmap for KTPL’s marketing and communication teams, guiding them in effectively conveying Celerix’s value proposition to the market.

Brand Identity Guidelines Document: In addition to the brand strategy guidelines, we created a brand identity guidelines document for Celerix. This document provides clear instructions on how to use and apply the brand elements consistently across various touchpoints, including logo usage, color specifications, typography guidelines, and visual imagery. By adhering to these guidelines, KTPL can ensure a cohesive and unified brand presence for Celerix, strengthening brand recognition and perception.

3D Product Visualization Renders: To showcase Celerix in all its glory, we produced stunning 3D product visualization renders. These high-quality renders bring the portable X-ray machine to life, allowing viewers to visualize its sleek design, functionality, and innovative features. The renders serve as powerful marketing assets, enabling KTPL to effectively showcase Celerix to potential customers, investors, and stakeholders.

Results: Our collaboration with KTPL resulted in the successful development of a compelling brand identity for Celerix, supported by comprehensive brand strategy guidelines, identity guidelines, and visually striking 3D product visualization renders. The new brand identity positions Celerix as a cutting-edge solution in the medical equipment industry, while the guidelines ensure consistency and coherence in brand communication efforts.